What Got You Here Won't Get You Where You Want To Go
You've pushed through. You've delivered results. You've led when it wasn't easy.
But the Behaviours and Actions that got you to this level aren't the same ones that will take you to the next. At some point, every leader hits a ceiling — and the way through isn't working harder. It's leading differently.
That's what Elevate is about.
Elevate Summit 2026 is presented by the BARS Leadership Institute — where leaders learn to raise their Behaviours + Actions × Results = Success.
That's not a failure. That's a signal.
It's time to ELEVATE.
Saturday, June 13, 2026 | 9 AM – 11 AM Eastern | VIP Session to Follow
Join Us for a Virtual Experience
Elevate Summit 2026 brings together some incredible voices in mindset and leadership for a morning of insight, inspiration, and practical tools you can use immediately.
No fluff. No filler. Just focused, 20-minute sessions designed to challenge your thinking and sharpen your leadership.
What You'll Walk Away With
- The Behaviours that separate leaders who stall from leaders who scale
- The Actions that compound into measurable results — not just motion
- A clearer picture of the Results you're actually building toward
- Renewed confidence in your next move as a leader
Raise your Behaviours — the mindset and character that defines how you lead.
Sharpen your Actions — the disciplines and decisions that move the needle.
Multiply your Results — the outcomes that mark a leader worth following.
The Line Up
AL Ruttan
"Raising the BAR on Culture"
Al Ruttan is the Founder of Dynamic Leadership with Al Ruttan Ltd., Co-Founder of the BARS Leadership Institute and Raise Your BARS with Chris Baker, and a Partner with Legacy Leadership Canada. For more than 30 years, Al has led teams in large-format retail and sales environments — and today he brings that hard-earned, in-the-trenches experience to business owners and leaders who are ready to raise their BARS: Behaviours + Actions × Results = Success.
As a Fractional Chief Leadership Officer (fCLO), Al partners with organizations to unlock profit potential, strengthen teams, and build cultures people actually want to be part of. He bridges the gap between strategy and execution — helping business owners scale with confidence while developing the kind of leaders who can be trusted with more.
Chris Baker
“Raising the BARS: How Better Feedback Drives Better Results”
Chris gained his sales experience in the UK rising from Junior Salesperson to General Manager in the retail automotive industry over a 21 year career. During this time he discovered his passion for developing employees to deliver exceptional customer service.Â
Since 2011 Chris has worked for the Walt Disney Company in Orlando and is now the Leadership Training Manager and has created training programs for all levels from Aspiring Leaders to future Executives.Â
Katrina Goff
"From Triggers to Trust: Strengthening Workplace Communication and Relationships"
Katrina Goff is a positive psychology practitioner, John Maxwell Certified Leadership coach, speaker, and trainer, a Certified Resilience Trainer, and an author. She has a background in education and healthcare, blending evidence-based positive psychology with leadership development and faith-informed principles. She is the creator of Marriage Fitness Trainer: What’s STRONG with Your Marriage™ and Called & Confident: 7 Steps to Embrace Your Calling™. Some of Katrina’s favorite titles are mom, bonus mom, and nana, and Jay’s wife.
Jay Goff
“The Power of Proximity, Presence, & People”
With a career defined by service, discipline, and a deep-seated passion for human potential, James "Coach Jay" Goff brings a world-class perspective to the stage. As a retired United States Army Veteran and retired Federal Government employee with the United States Postal Service, he spent more than 4 decades navigating high-stakes environments where leadership wasn't just a concept—it was a necessity for survival and success.
Today, as an executive member of the prestigious John Maxwell Leadership Team, Coach Jay bridges the gap between military precision and transformative personal and professional growth. His unique methodology (practices, principles, and philosophies)  seamlessly blends his Maxwell, military, and men’s ministry experiences to help his audiences and clients grow and succeed in life and leadership.Â
About the BARS Leadership Institute
The BARS Leadership Institute exists to develop leaders who can be trusted with more — more people, more responsibility, more impact. Built on the BARS framework (Behaviours + Actions × Results = Success), the Institute equips business owners, emerging leaders, and teams with a common language and a proven path for growth.
Elevate is your first step in.
All of this for only $29 USD
$29 for the Summit. $49 for VIP access. Four voices. One framework. A morning that could shift the trajectory of your leadership.
*NOTE: John's Keynote will NOT be available with the other recordings - you must attend live in order to watch it.Â
John C. Maxwell
John C. Maxwell is a #1 New Your Times bestselling author, speaker, coach and leader who has sold more than 34 million books. He is the founder of Maxwell Leadership - a leadership development organization that has trained tens of millions of leaders in every nation. Having been recognized as the #1 leaders in business and as the world's most influential leadership expert, Maxwell continues to influence individuals and organizations worldwide - from Fortune 500 CEOs and national leaders to entrepreneurs and leaders of tomorrow. For more information, visit maxwellleadership.comÂ
